Louis Ferrante Interview

1. In your book Mob Rules: What the Mafia can teach the legitimate businessman you talk about the importance of sniffing out opportunity. What is the best opportunity that you spotted and took advantage to?

There were many and most dealt with human relationships. Knowing I was a reliable guy who would never break my word, many people who had great opportunities fall into their laps but didn’t know what to do with them would bring them to me. So keeping your word and always delivering on your promises was like a magnet for opportunities.

Steve Jones Interview

 1. Brand Like a Rock Star is a very refreshing and well-researched book about branding. How did you come with the idea of writing it?

I’ve spent the bulk of my career managing radio station brands, and in that capacity I had a front row seat to the rise, and sometimes fall, of some legendary bands. I worked with the bands and labels to promote new releases, concerts, and stunts. Through my radio career I also watched other companies spending literally hundreds of millions of marketing dollars on campaigns that sometimes worked, and sometimes didn’t. So I came away with a unique perspective that combines both business and music… my two passions. Combining them led to the very enjoyable experience of researching and writing the book.