1. Brand Like a
Rock Star is a very refreshing and well-researched book about branding. How
did you come with the idea of writing it?
I’ve spent the bulk of my career managing radio station brands, and in
that capacity I had a front row seat to the rise, and sometimes fall, of some
legendary bands. I worked with the bands and labels to promote new releases,
concerts, and stunts. Through my radio career I also watched other companies
spending literally hundreds of millions of marketing dollars on campaigns that
sometimes worked, and sometimes didn’t. So I came away with a unique
perspective that combines both business and music… my two passions. Combining
them led to the very enjoyable experience of researching and writing the book.